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Quality AES Participates in the 2023 SEMA Show in Las Vegas

November 27, 2023
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At Quality Automotive Equipment & Service, our commitment to staying at the forefront of the automotive industry led us to the heart of innovation — the 2023 SEMA Show in Las Vegas. SEMA, which stands for Specialty Equipment Market Association, is the epicenter of the $44.6 billion automotive aftermarket industry. It is an annual event that brings together industry leaders, enthusiasts, manufacturers, and vendors, fostering collaboration and showcasing the latest and greatest in automotive innovation.

The SEMA Show is not just another trade show; it is a dynamic platform designed to help small businesses thrive and succeed. This trade-only event is where automotive specialty equipment manufacturers coalesce with automotive giants to unveil groundbreaking products and connect with industry buyers from across the globe.

Key Statistics:
  • Over 161,000 attendees, including 71,000 quality buyer companies, seeking the hottest products for their shops.
  • A diverse group of 3,300 media representatives from both trade and consumer outlets.
  • An impressive 2,400 exhibiting companies from various sectors within the automotive industry.
  • Representatives from more than 140 countries outside the United States, highlighting the event's international appeal.


The 2,400 exhibiting companies cover a broad spectrum, including manufacturers of automotive accessories that enhance performance, styling, comfort, convenience, and safety of vehicles. What sets SEMA apart is its commitment to fostering innovation by featuring companies exhibiting for the first time, bringing fresh, cutting-edge products to the market. While major automakers and leading aftermarket manufacturers always participate, the spotlight is often on small businesses owned and operated by passionate automotive enthusiasts who intimately understand vehicles and provide an offering that is new and unique to the industry.

This year, the show didn’t disappoint in this regard as the Quality AES team was in awe of some of the innovations that we as a team were able to put our own eyes on.  From new EV technology and incredible car design to updated service shop equipment and updated ADAS (Advanced Driver Assistance Systems), we all ate it up!  

Beyond the Exhibit Hall
The SEMA Show is more than just a trade show; it's an immersive experience that goes beyond the typical business transactions. In addition to connecting with our own relationships within the equipment manufacturers we represent like Stertil Koni, Rotary, Hunter, Champion, and Roth, SEMA offers:

  • Education Seminars: Focus on business strategies, online marketing, customer service, product training, and new vehicle technology. These seminars empower businesses with the knowledge needed to navigate the ever-evolving automotive landscape.
  • Networking Events: In a world dominated by technology, SEMA brings back the essence of face-to-face interactions. Specific market segments could mingle and connect, fostering collaborations that might not occur in today's digital age.
  • Features and Attractions: The show boasts 1.2 million net square feet of exhibit space and an additional 1 million square feet of features and attractions throughout the Las Vegas Convention Center, including outside areas, and neighboring Las Vegas Resorts & Casinos. From live drifting demonstrations to hands-on workshops, these features highlight industry trends and provide a unique experience for attendees.

Quality Automotive Equipment & Service's Presence

As proud attendees in the 2023 SEMA Show, Quality Automotive Equipment & Service showcased our commitment to excellence in the automotive industry by showing up so we can better represent our own clientele. Whether it’s the latest innovations in automotive equipment and services or capturing the added insight of industry experts, buyers, and enthusiasts alike, our objective was to experience the thrill of it all and report back to our clients on what’s new and exciting.

We embraced the opportunity to connect with like-minded individuals, exchange ideas, and stay on the cutting edge of industry trends. Our presence at SEMA reflects our dedication to providing top-quality products and services that meet the evolving needs of our Midwest customers.

If you have the chance to go, the SEMA Show is more than a trade show; it's a celebration of automotive passion, innovation, and community. Quality Automotive Equipment & Service is proud to have been a part of this extraordinary event, and we look forward to continuing our journey of excellence in the automotive aftermarket industry event each year as they occur. If you'd like to learn more about Quality Automotive Equipment & Service or find out what innovations we uncovered at this years SEMA show that could help your shop, give us a call at 913-205-1350!